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An “about us” video gives an organization the freedom to communicate its purpose & ethos. It is a great way to capture the life and spirit of a team authentically and honestly. These videos can highlight an organization’s legacy, special milestones, general offering, and/or future aspirations.
A Features & Benefits video is promotional in nature and highlights or demonstrates the selling points of a product. This can create a lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.