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An “about us” video gives an organization the freedom to communicate its purpose & ethos. It is a great way to capture the life and spirit of a team authentically and honestly. These videos can highlight an organization’s legacy, special milestones, general offering, and/or future aspirations.
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A Features & Benefits video is promotional in nature and highlights or demonstrates the selling points of a product. This can create a lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.
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This is an outward-facing promotional tool that gives the viewer a taste of the capabilities of the software. The video is high-energy, engaging and should get them excited about using the software. The videos will often feature stock footage interspliced with software recordings.
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This video is educational and instructional in nature and shows a user of the software how to utilize the platform correctly through screen recordings of a step-by-step process.
“Voiceover Driven” references the method in which the narrative is cut together, in this case, using a voiceover track behind the visuals.
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This is an outward-facing promotional tool that gives the viewer a taste of the capabilities of the software. The video is high-energy, engaging and should get them excited about using the software. The videos will often feature stock footage interspliced with software recordings.
“Documentary-Style” references the method in which the narrative is cut together, in this case, using “talking heads”– on-camera interviews with individuals onsite who can speak to the subject with authenticity.
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An Overview video is promotional in nature and highlights or demonstrates the selling points of a service. This can create a lasting impression in the consumer’s mind, leaving the service to be experienced rather than explained.