This video is educational and instructional in nature and shows a user of the software how to utilize the platform correctly through screen recordings of a step-by-step process.
Inventory Entry
A Features & Benefits video is promotional in nature and highlights or demonstrates the selling points of a product. This can create a lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.
Inventory Entry
This is an outward-facing promotional tool that gives the viewer a taste of the capabilities of the software. The video is high-energy, engaging and should get them excited about using the software. The videos will often feature stock footage interspliced with software recordings.
“Documentary-Style” references the method in which the narrative is cut together, in this case, using “talking heads”– on-camera interviews with individuals onsite who can speak to the subject with authenticity.
Products | N/A | Software / App Demo (Voiceover Driven)
This is an outward-facing promotional tool that gives the viewer a taste of the capabilities of the software. The video is high-energy, engaging and should get them excited about using the software. The videos will often feature stock footage interspliced with software recordings.
“Voiceover Driven” references the method in which the narrative is cut together, in this case, using a voiceover track behind the visuals.
Inventory Entry
An Overview video is promotional in nature and highlights or demonstrates the selling points of a service. This can create a lasting impression in the consumer’s mind, leaving the service to be experienced rather than explained.
Video source missing
Video source missing
2018 | The Brooks Institute | Miscellaneous | Intro Branding | (Company Logos, Animated (Sizzle))
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