Toro TMS is a transportation management system purpose-built for the bulk hauling industry, tackling the dispatch, invoicing, driver pay, and back-office challenges that generic platforms consistently fail to solve for construction aggregate carriers. With a growing customer base across the country and a reputation built on hands-on implementation and real operational results, Toro's most powerful sales tool is the voice of the operators who use it every day. When the product proof comes from real customers, a testimonial video needs to do more than show satisfaction. It needs to tell an authentic, peer-to-peer story that other operators trust.
Digital Alliance Media traveled to Idaho in 2026 to film two documentary-style customer testimonial packages at Crapo Trucking, a bulk hauling operation and Toro TMS customer. A two-person crew spent a full day on location capturing interviews and operational b-roll that shows how Toro has simplified dispatch, invoicing, and back-office operations for Crapo's team, speaking directly to fellow carriers, owner-operators, and decision-makers evaluating the platform. Each package includes a two-minute master testimonial video, a one-minute customer about-us video, a 30-second cut-down, and a 15-second cut-down, giving Toro a complete suite of assets for every stage of the sales and marketing funnel. All raw footage was delivered to Toro on a hard drive with full rights transfer.
The Crapo Trucking videos are part of a broader 2026 retainer engagement in which Digital Alliance serves as Toro's dedicated video production partner, building a growing library of real customer proof points deployed across Toro's website, LinkedIn, paid social, email campaigns, and sales presentations. Check out the final videos below! If you are looking for customer testimonial video production in Chicago or Indianapolis, give Digital Alliance a call.
