THE PROBLEM:
The Richard M. Fairbanks Burn Center at Eskenazi Health is Indiana's first verified adult burn center and one of the leading specialized burn care facilities in the Midwest, treating the region's most serious burn injuries while leading prevention and education efforts across the community. But translating that expertise into public safety messaging is its own challenge — a PSA aimed at keeping families safe has to do more than inform. It needs to land quickly, stick in memory, and turn awareness into the everyday habits that prevent injuries before they happen.
THE SOLUTION:
Digital Alliance Media produced a 30-second PSA for Eskenazi Health in 2025, handling the project from concept through final edit. Working with a combination of existing Eskenazi Health footage, stock visuals, and professional voiceover, Digital Alliance shaped the material into a clear, memorable prevention message built for a fast, accessible format that speaks directly to families, parents, and community members across central Indiana. The spot covers common household burn hazards, fireworks safety, and general injury prevention, and was created as part of Eskenazi Health's ongoing video content initiative. Final deliverables included English and Spanish versions with open and closed caption accessibility support, ensuring the message reaches the widest possible audience.
THE RESULT:
The PSA is deployed across Eskenazi Health's web, social, and community outreach channels for both digital and broadcast use, extending the Burn Center's prevention and education mission well beyond the walls of the hospital. Check out the final PSA below! If you are looking for healthcare video production in Indianapolis, give Digital Alliance a call.
PSA: Richard M. Fairbanks Burn Center