Case Study: CADDi - Platform Demo Video Package

THE PROBLEM:

CADDi is an AI-powered manufacturing data platform trusted by some of the world's leading industrial companies, including Toyota, Denso, Subaru, and Kawasaki. Their platform modernizes how manufacturers manage engineering data and streamline custom parts procurement, reducing lead times, improving supply chain transparency, and connecting buyers to the right suppliers faster. But when a product operates at that level of technical complexity, explaining it to procurement teams, sourcing engineers, and enterprise decision-makers across multiple channels and buying stages is a real challenge. CADDi needed a suite of demo videos that could do more than show screens - they needed content that builds credibility and drives action.

THE SOLUTION:

Digital Alliance Media produced a full suite of platform demo videos for CADDi in 2025, handling the project from scripting and voiceover casting through screen recording and final edit. Working from a guided screen recording session with the CADDi team, Digital Alliance captured the platform in action and shaped the footage into a clean, voiceover-driven demo built for a technically fluent audience. The package includes a main demo video of two minutes or less, plus cut-down versions at 60 seconds, 30 seconds, and 15 seconds, giving the CADDi sales and marketing team a versatile asset library built for every stage of the buyer journey.

THE RESULT:

The video suite is deployed across CADDi's website and landing pages, LinkedIn and B2B social channels, sales presentations, email marketing, customer onboarding, and trade show and conference appearances, giving their team a consistent, professional demo presence at every touchpoint in the sales cycle. Check out the final videos below! If you are looking for software demo video production in Chicago or Indianapolis, give Digital Alliance a call.

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