Case Study: Eskenazi Health - Marianne Tobias Music Program Service Video

THE PROBLEM:

The Marianne Tobias Music Program at Eskenazi Health brings live, high-quality performing arts experiences to patients, staff, and visitors every week through performances in the main concourse of the Sidney and Lois Eskenazi Hospital. Established in 2013 through the generosity of pianist and philanthropist Marianne Tobias, the program features a Yamaha grand piano accessible around the clock and a performance calendar that has included the Indianapolis Symphony Orchestra, Dance Kaleidoscope, and renowned soprano Angela Brown. Despite being one of the most distinctive and human-centered programs at Eskenazi Health, the Music Program lacked a professional video to share its story with patients, visitors, donors, and the broader Indianapolis community.

THE SOLUTION:

Digital Alliance Media produced a documentary-style service overview video for the Marianne Tobias Music Program in 2025 as part of Eskenazi Health's four-video service series. The production followed a structured day-and-a-half format with a four-person crew for interviews and a single cinematographer for additional b-roll, filmed on location at the Eskenazi Health downtown Indianapolis campus. The final deliverables include a two-minute master video and a 30-second cut-down designed to communicate the spirit, reach, and community impact of the program.

THE RESULT:

The finished videos give Eskenazi Health a compelling, emotionally resonant asset to share across their website, donor outreach, community communications, and social channels, helping the Marianne Tobias Music Program reach the patients, visitors, and supporters who would benefit most from knowing it exists. Check out the final video below! If you are looking for healthcare video production in Indianapolis or Chicago, give Digital Alliance a call.

Music Program
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