THE PROBLEM:
JB Industries has been manufacturing HVAC tools in the United States since 1967, building everything from vacuum pumps to digital manifolds predominantly out of its factory in Aurora, IL. But for a company with that much manufacturing history and hands on craftsmanship behind it, the brand had no single video that told the full "who we are" story, the kind of piece that could introduce JB to current and future customers browsing online, walking a trade show floor, or scrolling social media.
THE SOLUTION:
Digital Alliance Media partnered with JB Industries to produce "IT TAKES AMERICAN GUTS: THE JB STORY," an about us brand video built around JB's American manufacturing roots and the people behind the product. The team spent two days on site filming interviews and production floor footage at JB's Aurora facility, working closely with JB throughout pre-production to shape the story outline, interview questions, and shot list ahead of the shoot. The final video captures the craftsmanship and culture behind the JB name for audiences across every stage of the buying journey.
THE RESULT:
The finished video now anchors JB Industries' homepage and lives across the company's website, trade show presence, and social channels, giving JB a compelling brand story to share with current and future customers alike. Check out the final video below! If you are looking for industrial or manufacturing video production in Chicago or Indianapolis, give Digital Alliance a call.
Who is JB Industries?