A “how-to” video is instructional in nature and provides step-by-step training for utilization of a product. These videos can be made for employees or for customers.
** “Sizzle Reel” references the method in which the narrative is cut together, in this case, without any voiceover or interviews at all– opting instead to rely solely on music and potentially text/graphics.
A “how-to” video is instructional in nature and provides step-by-step training for utilization of a product. These videos can be made for employees or for customers.
** “Documentary-Style” references the method in which the narrative is cut together, in this case, using “talking heads”– on-camera interviews with individuals onsite who can speak to the subject with authenticity.
A “how-to” video is instructional in nature and provides step-by-step training for utilization of a product. These videos can be made for employees or for customers.
** “Sizzle Reel” references the method in which the narrative is cut together, in this case, without any voiceover or interviews at all– opting instead to rely solely on music and potentially text/graphics.
A video Testimonial is a first-hand account about how a product has helped them solve a problem. These can be case studies for the success of a specific offering or general words of praise.
** “Documentary-Style” references the method in which the narrative is cut together, in this case, using “talking heads”– on-camera interviews with individuals onsite who can speak to the subject with authenticity.
A video Testimonial is a first-hand account about how a product/service/organization has helped them solve a problem. These can be case studies for the success of a specific offering or general words of praise.
“Voiceover Driven” references the method in which the narrative is cut together, in this case, using a voiceover track behind the visuals.
A Features & Benefits video is promotional in nature and highlights or demonstrates the selling points of a product. This can create a lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.
A Features & Benefits video is promotional in nature and highlights or demonstrates the selling points of a product. This can create a lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.
** “Voiceover Driven” references the method in which the narrative is cut together, in this case, using a voiceover track behind the visuals.
This video is educational and instructional in nature and shows a user of the software how to utilize the platform correctly through screen recordings of a step-by-step process.
“Voiceover Driven” references the method in which the narrative is cut together, in this case, using a voiceover track behind the visuals.
This is an outward-facing promotional tool that gives the viewer a taste of the capabilities of the software. The video is high-energy, engaging and should get them excited about using the software. The videos will often feature stock footage interspliced with software recordings.
“Documentary-Style” references the method in which the narrative is cut together, in this case, using “talking heads”– on-camera interviews with individuals onsite who can speak to the subject with authenticity.
A Features & Benefits video is promotional in nature and highlights or demonstrates the selling points of a product. This can create a lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.