A Features & Benefits video is promotional in nature and highlights or demonstrates the selling points of a product. This can create a lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.
** “Voiceover Driven” references the method in which the narrative is cut together, in this case, using a voiceover track behind the visuals.
A Features & Benefits video is promotional in nature and highlights or demonstrates the selling points of a product. This can create a lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.
“Documentary-Style” references the method in which the narrative is cut together, in this case, using “talking heads”– on-camera interviews with individuals onsite who can speak to the subject with authenticity.