An “about us” video gives an organization the freedom to communicate its purpose & ethos. It is a great way to capture the life and spirit of a team authentically and honestly. These videos can highlight an organization’s legacy, special milestones, general offering, and/or future aspirations.
“Sizzle Reel” references the method in which the narrative is cut together, in this case, without any voiceover or interviews at all– opting instead to rely solely on music and potentially text/graphics.