THE PROBLEM:
Tendercare Home Health Services has been partnering with Indiana families since 1994, providing compassionate, relationship-based in-home nursing and therapy for medically complex pediatric patients, adults, and veterans across the state. A multi-generational, family-owned organization named a Top Workplace multiple times since 2013, Tendercare's culture and family legacy are central to who they are. But without professional video content, they had no way to communicate that story to prospective patients and families searching for home healthcare, or to the nurses and caregivers they needed to recruit.
THE SOLUTION:
Digital Alliance Media produced two documentary-style videos for Tendercare in 2025, filming across a full day and a follow-up half day at multiple Indianapolis-area locations. The primary shoot brought a three-person crew to the founder's home for interviews alongside b-roll of the home and Tendercare offices, capturing the authentic family legacy at the heart of the brand. A follow-up half-day session sent the cinematographer to patient and caregiver homes across Indianapolis to capture real caregiving moments in action. The deliverables include a 30-second about us ad built for paid placement on Google, Meta, and social media, and a three-minute or less HR and onboarding video for recruitment and new hire orientation. Up to 20 still frames were exported and all raw footage was delivered on a hard drive with full rights transfer.
THE RESULT:
Tendercare walked away with a professional video library that authentically represents their family-founded culture and compassionate care model, giving their marketing team a paid-ready brand ad and their HR team a recruitment and onboarding asset to use across their website, hiring channels, and career-focused campaigns. Check out the final videos below! If you are looking for healthcare video production in Indianapolis or Chicago, give Digital Alliance a call.
Tendercare Home Health Services has been partnering with Indiana families since 1994, providing compassionate, relationship-based in-home nursing and therapy for medically complex pediatric patients, adults, and veterans across the state. A multi-generational, family-owned organization named a Top Workplace multiple times since 2013, Tendercare's culture and family legacy are central to who they are. But without professional video content, they had no way to communicate that story to prospective patients and families searching for home healthcare, or to the nurses and caregivers they needed to recruit.
THE SOLUTION:
Digital Alliance Media produced two documentary-style videos for Tendercare in 2025, filming across a full day and a follow-up half day at multiple Indianapolis-area locations. The primary shoot brought a three-person crew to the founder's home for interviews alongside b-roll of the home and Tendercare offices, capturing the authentic family legacy at the heart of the brand. A follow-up half-day session sent the cinematographer to patient and caregiver homes across Indianapolis to capture real caregiving moments in action. The deliverables include a 30-second about us ad built for paid placement on Google, Meta, and social media, and a three-minute or less HR and onboarding video for recruitment and new hire orientation. Up to 20 still frames were exported and all raw footage was delivered on a hard drive with full rights transfer.
THE RESULT:
Tendercare walked away with a professional video library that authentically represents their family-founded culture and compassionate care model, giving their marketing team a paid-ready brand ad and their HR team a recruitment and onboarding asset to use across their website, hiring channels, and career-focused campaigns. Check out the final videos below! If you are looking for healthcare video production in Indianapolis or Chicago, give Digital Alliance a call.
