THE PROBLEM:
Neuco is the leading master distributor of HVACR controls in North America, supplying replacement parts from more than 275 top manufacturers to wholesale distributors across the United States and Canada. A fourth-generation family business based in Bolingbrook, Illinois, Neuco has built a 145,000 square-foot operation with same-day shipping, deep technical expertise, and a team-driven culture that has kept customers coming back for decades. Despite having a compelling brand story spanning heritage, people, innovation, and community, Neuco had hours of existing interview and b-roll footage sitting unused with no short-form video content to show for it. Their marketing, sales, HR, and PR teams needed flexible video assets they could deploy across multiple channels without asking audiences to sit through a single long-form piece.
THE SOLUTION:
Digital Alliance Media was brought in to edit a series of six documentary-style featurettes from the existing footage in 2025, each running 80 to 90 seconds. Working entirely in post from previously captured interviews and b-roll, Digital Alliance built a creative document of sound bite selections for client approval before editing began, then shaped each featurette around a distinct story thread covering the company's heritage, its people and culture, innovation and technology, customer impact, and community involvement. The result is a library of six focused, standalone pieces that each tell a different chapter of the Neuco story.
THE RESULT:
Neuco's marketing, sales, HR, and PR teams now have a versatile short-form video library deployed across their website, social media, sales conversations, and recruiting efforts, meeting customers, prospects, and recruits wherever they are with the story most relevant to them, without requiring a single new day of filming. Check out the final videos below! If you are looking for manufacturing video production in Chicago or Indianapolis, give Digital Alliance a call.
Neuco is the leading master distributor of HVACR controls in North America, supplying replacement parts from more than 275 top manufacturers to wholesale distributors across the United States and Canada. A fourth-generation family business based in Bolingbrook, Illinois, Neuco has built a 145,000 square-foot operation with same-day shipping, deep technical expertise, and a team-driven culture that has kept customers coming back for decades. Despite having a compelling brand story spanning heritage, people, innovation, and community, Neuco had hours of existing interview and b-roll footage sitting unused with no short-form video content to show for it. Their marketing, sales, HR, and PR teams needed flexible video assets they could deploy across multiple channels without asking audiences to sit through a single long-form piece.
THE SOLUTION:
Digital Alliance Media was brought in to edit a series of six documentary-style featurettes from the existing footage in 2025, each running 80 to 90 seconds. Working entirely in post from previously captured interviews and b-roll, Digital Alliance built a creative document of sound bite selections for client approval before editing began, then shaped each featurette around a distinct story thread covering the company's heritage, its people and culture, innovation and technology, customer impact, and community involvement. The result is a library of six focused, standalone pieces that each tell a different chapter of the Neuco story.
THE RESULT:
Neuco's marketing, sales, HR, and PR teams now have a versatile short-form video library deployed across their website, social media, sales conversations, and recruiting efforts, meeting customers, prospects, and recruits wherever they are with the story most relevant to them, without requiring a single new day of filming. Check out the final videos below! If you are looking for manufacturing video production in Chicago or Indianapolis, give Digital Alliance a call.
