THE PROBLEM:
Bullard has manufactured safety equipment since 1898, including a head protection line covering cap style hard hats, full brim hard hats, and Type I and Type II safety helmets. While developing a broader features and benefits video package for the line, Bullard identified a gap: customers and distributors needed clear, practical guidance on using the products correctly, not just a marketing look at their features. Bullard added a new ask to the project: a set of dedicated how-to videos to give customers and distributors that hands-on guidance.
THE SOLUTION:
Digital Alliance Media produced four voiceover-driven how-to videos for Bullard's head protection line, each two minutes or less. The team filmed in a single day at OHD Studios in Louisville, Kentucky, using a rented studio space and a lean crew of a producer and a cinematographer/audio engineer to keep the setup efficient and controlled. Each video was built from an outline developed by Digital Alliance, then finished with professional voiceover narration, on-screen graphics, color correction, and sound mixing to match the polish of the rest of Bullard's video campaign.
THE RESULT:
The finished how-to videos give Bullard's customers and distributors clear, easy-to-follow guidance on the head protection line, ready to support the products online and across social channels. Check out the final videos below! If you are looking for corporate or industrial video production in Illinois or Indiana, give Digital Alliance a call.
